We all know that Ecommerce seo service can be the real deal breaker for any website and it is even more critical for the success of E-Commerce websites, as SEO plays a major role in attracting, converting as well as retaining potential customers. However, performing SEO for E-Commerce sites is highly complicated due to the presence of hundreds and thousands of product listings, which require regular updating. This is the reason why following a set of SEO best practices becomes essential in order to make sure that your site always performs at optimum levels. While reviewing, research and optimization must continue on a regular basis to be successful.
You must focus on few core areas before you can begin performing Ecommerce seo service to get your listings ranked higher on Google search results:
Ecommerce seo service Begin by performing a comprehensive assessment of your website, so as to identify SEO shortcomings. While it is advisable to perform assessment for your entire website, you must pay special attention to your product pages. This is where majority of the flaws are detected and are also imperative to your website’s performance. Tools such as Screaming Frog can be used to crawl through your images, CSS, links, etc., so that you can identify errors, missing tags, duplicate entries and other issues that can have a negative impact on your site’s rankings. Keyword research: Keyword research plays a major role in getting your website ranked higher. Targeting wrong keywords can lead to driving low quality traffic and lower sales. Using the right keywords strategically can attract qualified customers and also boost your sales and conversion rates. Perform your research based on keyword relevancy, ranking difficulty and search volume. You may use long-tail keywords relevant to your products, as they have a higher exact-match search volume as well as a significantly lower difficulty ranking when compared to the competition. Competitor research: Analyze competitors’ website to prepare a list of keywords that are being used by them. Perform research to determine the keywords you wish to compete against. Also, figure out the architecture used by these competing websites. Primarily focus on their product pages to attain better insights about ways to organize your websites navigation. Create compelling product descriptions: Don’t make the same mistake that most E-Commerce store owners make, i.e. using manufacturer’s product descriptions. Search engines consider this to be a case of duplicated content, which might attract penalties. Product descriptions provide you with an opportunity to create unique, informative and compelling sales copy that boosts sales and conversion rates.